Building a personal brand from zero

Who this is for

• Founders whose customers buy the person before the product.
• Craftspeople and specialists whose knowledge is worth more than their price list.
• People who have already tried and stopped after six weeks, because the plan was to post more.

From zero

1. 1 Decide what you want to be known for. One sentence. This is the hard part and it takes a session.
2. 2 Three formats that fit you, not three formats that worked for someone else.
3. 3 A production rhythm you can hold in your worst week, not your best one.
4. 4 Publish, measure, drop what does not travel. Then repeat for months.

What you have to bring

Time, roughly two hours a week that are actually blocked. A willingness to be recognised in the supermarket. And honesty: a personal brand built on a role you are playing collapses the moment you get tired. I can build the machine around you, find the formats and take the production off your desk. I cannot be you.

What it costs

Positioning and format work is a defined block with a fixed price. Ongoing production and support is a monthly arrangement, sized by how much you hand over. Both get agreed before we start.